Hi, I’m Kim - a designer who loves making big ideas feel simple, engaging, and easy to act on.
I’ve found my niche in the science and marine world, where I help turn research and policy into visuals and stories that people can genuinely connect with. Design isn’t just about making things look good - it’s about building clarity and confidence so organisations can share their work in a way that resonates and inspires action.
Over the years I’ve created everything from logos and brand identities to websites, infographics, and campaigns. No matter the format, my focus is always on accessibility, impact, and helping those big ideas land.
What I do
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Branding is more than just a logo - it’s how people experience and remember a business. I help organisations define and communicate their identity with clarity and impact. From crafting logos and visual systems to developing colour palettes, typography, and brand guidelines. My approach combines strategy, storytelling, and design creating cohesive, recognisable brands that resonate with audiences and support their long-term ambitions.
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I help build a strong digital presence for organisations through custom website designs. Whether it’s a brand-new site or refreshing a tired one, I have a proven track record of delivering websites for a range of budgets within the science communications field. From custom WordPress CMS builds to more affordable Squarespace sites, I bring a design-led approach, a problem-solving mindset, and a product development background to every project. The result? Sites that offer a fresh perspective, are tailored to your audience, and make managing your content simple.
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I help organisations communicate their work clearly and effectively. This includes essential items like business cards, letterheads, presentation decks, and reports, as well as infographics, multimedia content, and visual storytelling through photography and video.
Every piece is designed to be visually cohesive, aligned with your brand, and tailored to your audience. I focus on making complex information accessible and engaging, giving teams the tools they need to share their message with confidence across print, digital, and multimedia channels.
I’m a multidisciplinary designer who loves turning complex ideas into clear, engaging visuals. With a background in product design and experience across branding, campaigns, and science communication, I work freelance, helping organisations tell their story with impact and accessibility.
If you’re looking for a designer to bring fresh ideas and clear communication to your next project, I’d love to hear from you.
A little more about me…
BSc Product Design, DJCAD University of Dundee (2016–2020)
It was in my final honours year at DJCAD that I developed a strong connection to the marine conservation sector, developing a ghost gear prevention product ‘See Buoy’
MSc Product Design, DJCAD University of Dundee (2020–2021)
Design Intern, Mindfully Wired (2021)
Designer, Mindfully Wired (2021–2023)
Senior Designer, Mindfully Wired (2023-2024)
At Mindfully Wired, I collaborated with major organisations at the forefront of environmental action.
Freelance Designer (2025–present)
From creative agency to freelance, I now help businesses turn ideas into impactful design solutions.