Discover Seafood - Norfolk Campaign Materials
Designed communications materials to support the launch of a pilot seafood campaign in the seaside county of Norfolk. Developed and promoted a seaside seafood trail for families, promoting businesses catching and selling British seafood.
Worked with Matt Falvey, illustrator and owner of Gurneys Fish Shop, renowned for his artistic blackboards, to develop custom illustrations for the Discover Seafood Norfolk postcard.
A co-designed campaign.
The project involved the additional design and development of a custom Norfolk campaign page within the existing Discover Seafood website, working with web developer Octophin Digital. The page connected the campaigns physical comms materials to Discover Seafood’s site provides users with activities, recipes and retailers local to Norfolk and in turn expanding the outreach of Discover Seafood.
This was a complex campaign that required multiple roles across a small team. I supported this campaign development by providing design delivery across a range of materials such as social media templates, flyers and website design.
Credits:
Client: Discover Seafood
Studio: Mindfully Wired
Project management: Sophie Jones, Emily Richardson
Website development: Ben Stones