Designed multiple reports for the Global Seafood Alliance which reflected critical research into the welfare conditions for seafarers. Following GSA’s existing strong visual identity the reports each led from the development of a mood board. Whilst full of rich copy the reports also featured strong imagery, pie charts and graphs to visually display important research findings.
Global Seafood Alliance Reports
The visual identity
The GSA reports were designed to follow the Global Seafood Alliance (GSA) brand identity, showing a connection to the ownership of the report. Without branding guidelines to follow I curated a moodboard of inspiration to guide the design of the report, from visual assets to typography and the colour palette. This acted as a spring board for me to build the report identity
I led the design of the Global Seafood Alliance reports two years running (2023 & 2024). The reports were distributed in digital and print format.
Credits:
Client: Global Seafood Alliance
Studio: Mindfully Wired
Project management: Martha Fitch-Little