Designed an infographic for the Clean Catch website to communicate the scale and impact of marine bycatch.
This infographic was developed through a highly collaborative process with the client, with accuracy of statistics and messaging at the forefront. The interactive concept presents key data and messages in an engaging, accessible format helping raise awareness and support informed decision making across the sector.
Clean Catch Bycatch Infographic
Initial sketches were created live during the kick-off call to capture early ideas, which then evolved through multiple iterations. To communicate complex fishing equipment in a simple and accessible way, I designed a suite of bespoke gear icons that balance clarity with technical accuracy. This project highlights my ability to translate data-heavy content into engaging, user-friendly visual communication.
I led the design of this project. The bycatch infographic was developed in 2022 as a digital communications tool for web to summarise the scale and impact of marine bycatch.
Credits:
Client: Clean Catch
Studio: Mindfully Wired
Project management: Tesni Clare