Designed a high-traffic website for a global leader in seafood traceability, delivering resources and insights to industry leaders, policymakers, and stakeholders worldwide.
This website was designed in Adobe XD, with visual assets created in Adobe Illustrator. I worked closely with sub-contracted developer Ben Stones to manage the WordPress CMS build, and supported content upload and quality assurance across the site.
The GDST website needed to serve multiple roles: communicate industry standards, engage a global audience, showcase the GDST partnership, and provide partners with exclusive access.
Technical Clarity: Translate complex seafood traceability standards into clear, engaging content.
Global Engagement: Serve diverse audiences — from industry leaders to NGOs and policymakers.
Partnership Showcase: Feature partner logos and commitment statements to highlight collaboration and sector leadership.
Partner Portal: Provide a secure area for partners to access exclusive resources..
The website
The new visual identity for the GDST was co-developed by a team of creatives at Mindfully Wired, including myself.
The identity was designed to be professional yet bold and confident, reflecting their position as ‘the voice of’ the seafood traceability sector.
Following the new established identity I led the design of their website and communications materials - from presentation decks to documents - raising the digital footprint of the GDST and bringing the new identity into practical use.
Credits:
Client: Global Dialogue on Seafood Traceability (GDST)
Studio: Mindfully Wired
Project management: Rachel Walker, Sophie Jones
Website development: Ben Stones